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use of Sir Ed's image in advertising.

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#1 DrWatson


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Posted 03 November 2018 - 02:34 AM

Just noticed this on a website. Attached File  Captured EdHilary.PNG   145.09KB   0 downloads


Advertising an anti HCV drug, the "Expand what's possible" campaign


clearly a rip from this photo, 743747860.jpg


just wonder what kid of royalties/ licensing the pharmaceutical company would need to pay... or if they have...

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#2 tuffyluffy


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Posted 06 November 2018 - 03:56 PM

Its most likely a stock photo bought via Getty, Adobe or whomever owns/resells the image - you can probably get a quote online if you look around. Pricing varies from nothing to megabucks.


You can steal the image but theres some pretty cleaver software out there that can find the image and set copyright lawyers on you.


Its a similar gig to using music or graphics in ads - either


1. Create your own or

2. Pay to use someone elses

3. Steal it and pray you dont get caught


Most reputable ad companies and their clients will stick to 1 or 2, those in China, not so much.

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